Keeping a Grip: The Importance of Traction in Business
Anyone who’s spent any time around construction knows the importance of traction. On the job, a worker’s gloves can help keep a grip on their tools, the tires of a vehicle can hug the ground to move safely around a site, and the tracks of an excavator or bulldozer can keep them moving forward in rough terrain. Maintaining traction makes it possible to do work that would otherwise be difficult or even dangerous.
There is a different kind of traction that can be just as important: keeping a grip on your organization. Without this kind of traction, standards can regress, deadlines can slip past, and budgets can spiral out of control.
Gregory Construction knows the importance of good traction, both at the site and in the office. By sticking closely to our values and knowing what sets us apart, we are able to keep a firm hold on any construction project, even when the road gets slippery.
What is Traction in Business?
In his book “Traction: Get a Grip on Your Business,” Gino Wickman describes the Traction model as a systematic approach to organizational strategy. By emphasizing the importance of focus, clarity, and discipline, the Traction model can help you make consistent progress toward realizing your vision.
Of course, in order to achieve your vision, it’s important to clarify what that vision is, and that comes by understanding what makes your business special and what role you want to fill. This is sometimes referred to as finding your “Distinctive Competencies,” or simply your “Uniques,” as well as finding your “Niche.” Knowing our Uniques and our Niche lets us build all of our strategies around them, which helps us keep traction as we work towards completing every project.
Strong Relationships Over Short-Term Profit
The first and most important of our Uniques is how much we value the people involved in all aspects of the work we do. In a sector that can be competitive and often cut-throat, it’s important to us that our clients know that we will always follow through on our commitments and that our employees know we are always here to support and encourage them. Sticking true to our values and keeping our relationships strong means more to us than chasing quick gains.
Small Company Feel, Big Company Results
Our next Unique is our flexibility, which lets us tackle jobs of any scale or level of detail. By combining the capabilities of a big company with the responsiveness and service of a small one, we can scale our operations to meet the needs of any project, which is particularly important when facing unexpected changes in projects or special requests from the client. No matter how massive or how intricate the job may be, we can respond and adapt in any way necessary to see it through.
We’re Built to Work Where We’re Needed
This specialization is our third Unique, which means we go wherever the client needs us. Our business model is built on clients, not geography, and we’ve committed to the resources, the technology, and the expert personnel to work virtually anywhere our clients require us to go.
A Record of Concrete Results and Civil Solutions
We believe it’s important to focus on filling your particular Niche rather than trying to be all things to all people. For Gregory Construction, our Niche is in answering our client’s civil and concrete challenges with expert solutions. Our focus allows us to use the knowledge and experience we’ve developed to provide specialized problem-solving for our clients, and our track record shows that we are second to none in our field. We do this with safety and integrity, not only providing “concrete” results, but doing so in a “civil” manner.
Putting it all together using the Traction model, we’ve built our management strategies around applying our Uniques to fill our Niche. We establish a healthy foundation of trust and dependability through our focus on relationships. We’re flexible enough to handle projects of any size and prepared to manage any surprises that may come up along the way. Our client focused approach sends us wherever we’re needed. Our approach to the civil world gives us unique solutions other companies might not even think to try.
By being dependable, versatile, and knowledgeable in our field, we’re able to make consistent progress toward ours and our client’s goals every step of the way. This Traction lets us keep a grip on our business, just like the tracks of our equipment and the gloves of our workers. Where others might slip, Gregory Construction moves forward with a firmness of purpose.
Contact us today to learn how Gregory Construction can help with your next project.